The Fiji Football Association has teamed up with Extra Supermarket in a promising new partnership aimed at boosting football at a grassroots level and supporting various teams and tournaments. Extra Supermarket has been a long-standing supporter of Fiji football and has now committed to furthering the sport through financial sponsorship and community initiatives.
Lailanie Burnes, Chief Marketing Officer of Extra Supermarket, emphasized the importance of football beyond the playing field. She noted that the sport helps cultivate character, resilience, and leadership qualities, teaching young athletes essential life skills. This partnership is not just a business venture; it represents a commitment to nurturing local talent and fostering community spirit through sports.
Rajesh Patel, the president of Fiji FA, praised Extra Supermarket for their dedication, highlighting the value of community support in enhancing football in Fiji. Looking ahead, Extra Supermarket is set to acquire the official naming rights for key competitions starting in 2025, further reinforcing their involvement in developing the sport.
This collaboration follows Extra Supermarket’s comprehensive sponsorship that includes multiple leagues and competitions, such as the Extra Premier League and various youth leagues. Their ongoing engagement with the local sports community aligns with their broader mission to uplift Fiji’s athletic landscape.
As both organizations work together, the future of football in Fiji appears bright, with a focus on teamwork, community bonding, and talent development—fostering hope for many young athletes aspiring to make their mark in the sport. This partnership not only highlights the synergies between business and sports but also illustrates how community investment can create a positive impact on youth and society as a whole.
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