In the first half of 2024, kava emerged as the top agricultural export from Fiji, bringing in nearly $22 million, a 20% increase compared to the previous year. This impressive performance was highlighted by Fiji’s Trade Commissioner to Australia and New Zealand, Daniel Stow, during a recent export workshop in Suva aimed at fostering local businesses. Stow emphasized the potential of Fiji’s agricultural sector to boost economic development and urged businesses to explore opportunities amid global uncertainties.
Stow pointed out that Australia and New Zealand collectively account for nearly two-thirds of Fiji’s overseas arrivals, establishing strong people-to-people connections that can enhance business partnerships. The agricultural exports from Fiji exceeded $385 million within the same period, showcasing the sector’s significant growth. Alongside kava, fresh and chilled agricultural exports also recorded a robust increase of over 27%, reaching $38.2 million.
The workshop, organized by Investment Fiji with support from the Fiji Consulate General and Trade Commission in Australia and New Zealand, aimed to provide local exporters with essential insights based on a recent Export Training Needs Assessment. Investment Fiji’s CEO Kamal Chetty reiterated the importance of empowering businesses with the knowledge and resources to expand their international reach, particularly for those ready to export.
As recently reported, Fiji’s kava industry has been bolstered by government initiatives focusing on quality control and market access. The commitment to maintain high standards is critical, especially for entry into lucrative markets like the United States, which has become the largest importer of Fijian kava. The government’s efforts to refine the Kava Bill will enhance processing and production standards, further positioning Fijian kava in the global marketplace.
With a strong trajectory and proactive support for local farmers through new agricultural technologies and practices, the outlook for Fiji’s kava and overall agricultural exports appears positive. This ongoing development not only indicates potential economic benefits but also exemplifies the agriculture sector’s resilience as it adapts to meet both local needs and international market demands.
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