A kava farmer from Namoi, Moala, named Salote Vereibalu has voiced significant concerns about the challenges faced by kava farmers in securing reliable buyers and determining optimal selling locations for their products. She has pointed out that fluctuating prices often lead to economic uncertainty and hardships for farmers in the region.
In addition to market unpredictability, Vereibalu highlighted the difficulties experienced during cultivation and the transportation of kava to Suva, the capital city. She is taking proactive steps by advocating for the formation of an association to collectively address these persistent challenges. This association aims to unite farmers across Vitilevu so they can enhance their visibility to the government and seek the necessary support.
The issue of underpayment by middlemen is another pressing concern raised by Vereibalu, who feels that farmers often receive insufficient compensation, diminishing their income significantly. “Yes, that’s what this association is trying to do: to bring all the farmers, all the cover farmers around Vitilevu, into a group, an association, to help each other so they can be recognized by the government,” she said, emphasizing the need for targeted support to help kava farmers maintain stable and profitable livelihoods.
This initiative aligns with wider efforts in the region, such as those by the Veitamani Kava Dealers, who have recently launched a business to assist local farmers by improving the sale process of kava. Led by 29-year-old Selemo Banicau from Vusasivo, this new venture aims to counteract some of the market challenges and provide a reliable income stream for farmers.
The Veitamani Kava Dealers are focusing on sourcing kava from various villages in the Natewa region and have already seen promising growth in their operations. They are selling kava at prices between $10 to $11 per kilogram, depending on quality. With a goal of generating substantial weekly earnings, they highlight the potential for local entrepreneurship to uplift farmer communities while fostering economic resilience.
Vereibalu’s call to action for an association represents hope for improved conditions for kava farmers, linking to the broader narrative of community support and collaboration that the Veitamani Kava Dealers exemplify. Both efforts suggest a shift towards collective resilience and stability, offering a path forward for the kava farming industry amidst current adversities.
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