The issue of littering, pollution, and improper waste management has emerged as a critical challenge for Fiji, significantly impacting the environment, public health, and the economy. Dr. Sivendra Michael, the Permanent Secretary for the Ministry of Environment and Climate Change, addressed these concerns at the launch of the National Anti-Litter Campaign in Suva. The campaign aims to foster civic pride and encourage collective responsibility among Fijians in combating the litter crisis.

Dr. Michael emphasized that litter comes in all sizes and is a problem that transcends various sectors of society. “It’s an eyesore to the habitat, to public health, and poses economic costs that demand immediate action,” he stated. The newly introduced campaign, “Do the right thing, a call for action for a litter-free Fiji,” aims to unite citizens in working towards a cleaner environment.

The campaign’s vision advocates for a culture of accountability and respect for surroundings, ensuring a healthier environment for all Fijians. Dr. Michael highlighted the importance of a collective effort from everyone in Fiji to address the growing litter crisis, stating that this initiative is not solely about cleaning but also about instilling a sense of civic duty to protect natural ecosystems for future generations.

Dr. Michael also discussed the necessity for policy and behavioral changes to address waste management issues effectively. He pointed out that the current waste management system, which relies on a single landfill for seven municipalities, is insufficient to handle the increasing waste generated. This calls for stricter enforcement of the Litter Act and educational initiatives to promote environmental awareness from an early age, along with community-led initiatives for better waste disposal methods.

Echoing these sentiments, various community leaders and past government officials have outlined the need for educational campaigns to cultivate a renewed sense of civic pride and responsibility regarding waste management. There is a growing consensus that changing societal attitudes towards waste disposal is crucial for creating a cleaner, more sustainable future in Fiji.

Despite the challenges, there is a hopeful outlook as the Ministry works towards enhancing community engagement and developing effective policies. By inspiring collective action and fostering a culture of environmental stewardship, Fiji can pave the way towards a brighter and cleaner future where natural landscapes are preserved for generations to come.