Jess Glynne’s chart-topping hit “Hold My Hand” has been crowned the UK’s TikTok song of the year, largely due to the viral trend inspired by the phrase “nothing beats a Jet2holiday.” Originally released in 2015, the track gained renewed popularity as TikTok users adapted the audio to humorously depict their travel mishaps and holiday-related chaos.
The song, which has long been associated with advertisements for Jet2holiday, experienced a significant revival this year, becoming a staple in approximately 6.6 million videos on the platform. Earlier in 2023, it had already earned the title of TikTok’s UK and global song of the summer, showcasing its enduring appeal.
As Glynne’s first single to reach the top of the charts, “Hold My Hand” not only highlights her success as an artist but also reflects the evolving ways in which music intersects with social media culture. This resurgence serves as a reminder of how older hits can find new life and relevance in the digital age, catalyzed by trends and community-driven content.
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