From an investment standpoint, as it is from a tourism perspective, the global interest in Fiji is surging.
This sentiment was echoed by Jones Lang Laselle (JLL) executive vice president Investment Sales for New Zealand and Fiji, Nick Thompson, in a Fiji Hotel Market Dynamics report for July 2024, presented at the AHICE Fiji Investment in Tourism Summit in Nadi.
“Investing in Fiji’s tourism sector not only offers the potential for substantial financial returns but also the satisfaction of contributing to the growth of such a vibrant and sustainable industry,” he said.
“However, in this dynamic and evolving market, it is essential for buyers to seek expert advice to navigate the intricacies and capitalize on the unique opportunities available.”
Thompson highlighted that Fiji’s hotel and tourism industry has seen remarkable growth and recovery over recent years, with visitor arrivals hitting record levels and strong improvements in hotel performance and daily rate growth.
“The market is set to continue capitalizing on its unique offerings, with improving air capacity and new hotel developments supporting growing demand in the coming years.”
“The government’s promotion of hotel and tourism investment through incentives and tax concessions is also anticipated to drive opportunities for both new hotel development and investment activities.”
“Overall, Fiji’s tourism industry is well-positioned for growing demand, increased investment activity, and the development of a vibrant and sustainable market. Those who act now can reap the benefits of a highly attractive and strong-performing market.”