Counterstroke Fiji President Elizabeth Fong has underscored the significant connection between diet and health, particularly in relation to non-communicable diseases. She pointed out that modern diets are often high in hidden sugars, which amplifies health risks among populations.
Fong stressed the necessity of scrutinizing food labels, especially for imported products that may initially appear healthy. “It says fresh and no additives. But when I actually look at it and the composition of those food items, you see why our advocacy is based on eating local,” she remarked, highlighting the dangers of misleading food labeling.
Emphasizing the consumption of fresh, local produce, Fong encourages individuals to shop at markets and choose affordable options that can significantly benefit their health. This perspective is echoed by NGO Coalition Chair Margaret Reid Rounds, who noted that improved dietary awareness and better food choices can reduce the risk of major health issues.
“The coalition is really about facilitating information sharing that can then have a ripple effect throughout the community,” Reid Rounds stated, reinforcing the importance of collective efforts in promoting healthier eating habits. The organization believes that by taking charge of their food consumption, people can play a crucial role in decreasing the incidence of serious diseases across Fiji.
This initiative comes at a critical time, as raising awareness about dietary impacts is vital for fostering a healthier future. By prioritizing local and nutritious options, individuals can contribute to the overall health of their communities and reduce the burden of non-communicable diseases.

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