The 1997 “Celebration of Community and Colour” is regarded as one of the most memorable Hibiscus festivals in Fijian history. A report published by the Fiji Times on August 24, 1997, highlighted how the festival attracted thousands of attendees to the streets of Suva, culminating in a vibrant parade adorned with a dazzling array of floats and performances.
The weather that year was favorable, providing an ideal setting for the festival’s grand finale. As the parade unfolded, the streets came alive with colorful floats and lively bands, marking the festivities’ conclusion.
The procession featured 16 contestants, each representing different aspects of the community, embodying the spirit of the event. Albert Park served as a central hub for the celebrations, where Miss Personality Jacinta Jagmohan, who represented the Suva Chamber of Commerce, and Miss Charity Nelsine Bentley from the Ministry of Health and Social Welfare were crowned.
Ms. Bentley’s significant fundraising efforts raised $25,100, contributing to the festival’s total of $74,718.95, and earned her a trip for two to Los Angeles. Meanwhile, Ms. Jagmohan won a trip to Australia or New Zealand, sponsored by Air New Zealand.
The parade showcased remarkable floats, with Pasifika Communications stealing the spotlight. Their canoe-shaped float, which featured an energetic tamure dance and the beat of drums, mesmerized the audience and won three out of four float categories, including Best Overall. The Reserve Bank of Fiji took home the award for Best Non-Commercial Float.
The Fiji Military Forces Band led the procession, enhancing the celebratory mood with their spirited performance. The 1997 Hibiscus Festival highlighted the community’s creativity and excitement, reinforcing its importance as a significant cultural and social event. Additionally, Letila Mitchell was crowned the 1997 Hibiscus Queen, representing Pasifika Communications.