Hawaiʻi Governor Josh Green and other political leaders have officially designated September 13 as “Fiji Day,” in honor of the late George “Fiji” Veikoso, a revered Pacific reggae musician. The announcement occurred during a special tribute concert at the Tom Moffatt Waikiki Shell, acknowledging the lasting legacy Fiji left on the music scene across Hawaiʻi and the broader Pacific region.
The tribute attracted over 28,000 fans who gathered to celebrate Fiji’s contributions to music and culture. Performances from various island music artists underscored the vast influence Fiji had on numerous musicians. Many of these artists were either inspired by him or benefited directly from his mentorship. This celebration was not only a recognition of his musical achievements but also a reflection of his impact on cultural solidarity and pride.
George Fiji Veikoso profoundly shaped the Pacific music scene with his unique blend of reggae, hip-hop, and jazz, leaving an indelible mark that transcended regional boundaries. Known for tracks like “Lonely Days” and “Come On Over,” his contributions transcended mere entertainment, providing a voice for cultural identity and community unity. Veikoso’s journey began in his native Fiji, where his early career with the reggae band Rootstrata in the 1980s laid the groundwork for his future in music. After relocating to Hawaii, he became a celebrated artist deeply committed to promoting Fijian culture.
His enduring legacy is not only in his music but also in his role as a mentor and cultural ambassador who used his platform to advance social causes and bridge diverse communities. The official recognition of “Fiji Day” symbolizes not only a tribute to a remarkable artist but also a commitment to continue his message of unity, culture, and expression through music.
Fiji’s death on July 23, 2025, was met with widespread mourning, yet his spirit remains alive through the music and community he built. This commemoration of “Fiji Day” ensures that his influence will inspire future generations, reminding them of the power of music to celebrate cultural heritage, unite communities, and foster hope and resilience.
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