AILAVA Samuels sees shopping not merely as a mundane chore but as an integral part of family life, health consciousness, and community engagement. At just 19 years old, Samuels has a rich cultural heritage, with familial roots extending to Siumu in Samoa and Vanuavou, Vaturova, and Vabea in Ono, Kadavu.

Growing up in a bustling household as the eldest of seven children shaped her sense of responsibility and her perspective on everyday decisions, including grocery shopping. Living in Laucala Beach Estate with her parents, grandmother, and six siblings, she emphasizes the importance of considering everyone’s needs.

“My role has taught me to think about everyone, not just myself,” said Ms. Samuels. Beyond her family obligations, she is actively involved in community service, volunteering with the Nasinu Town Council and the Fiji Cancer Society. She participated in the “Better Than This” campaign to support local youth in schools.

Her approach to shopping is reflective of her values, balancing affordability, nutrition, and the needs of her family. The Samuels family primarily shops at Extra Supermarket due to its convenience and extensive variety, often planning big grocery trips around payday.

“We can spend up to around $1000 on groceries during our big shopping,” she explained, highlighting how these grocery trips are crucial to sustain their large household. Smaller trips are made as needed, with shopping often being a family activity.

While they stock up on toiletries, canned and frozen goods, and snacks, fresh produce is typically sourced from local markets, such as those near Bailey Bridge or around Centerpoint. They prioritize buying a range of vegetables and fruits, often treating items like tomatoes and avocados as special treats.

Health consciousness is a significant aspect of her shopping habits, greatly influenced by her grandmother’s teachings as a nurse. “She taught us the importance of being healthy and balancing our meals, which has become a part of our lifestyle,” Ms. Samuels noted.

Furthermore, she believes that health encompasses both physical and mental well-being. To maintain her fitness, she enjoys morning walks and simple exercises in the evening, striving for consistency even when life gets busy.

She advises fellow shoppers to incorporate at least one healthy option each time they shop, suggesting even minor changes like opting for water instead of juice can have a positive impact over time. For Ms. Samuels, shopping remains a cherished family activity that transcends mere purchasing.

“Shopping is always more fun when it’s done with family. It’s not just about buying things — it’s about caring for the people you live with,” she concluded, reflecting her belief in the unifying aspect of shared experiences, even in something as routine as grocery shopping. Her perspective models how simple acts, like shopping, can embody greater values of care and thoughtfulness within a household and community.


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