Google and Kamal Haasan’s Raaj Kamal Films International (RKFI) recently launched an engaging interactive search animation to celebrate the forthcoming release of the film “Thug Life.” When users search for “Thug Life 2025” on Google, they will encounter a dynamic animation featuring a stylized fist that interacts with the search page, reflecting the film’s bold and daring theme.
This initiative is part of a larger strategy aimed at creatively bridging South Indian cinema with online audiences. Producer R. Mahendran expressed pride in the collaboration with Google, emphasizing how this partnership not only extends the film’s global reach but also validates its cultural significance and artistic ambition. He credited the dedicated marketing team for transforming bold storytelling into immersive digital experiences.
Previous promotional efforts for “Thug Life” include the “Thugfluencer” event, where prominent Indian digital creators explored the film’s sets and engaged with the cast and crew, generating significant buzz on social media and enhancing anticipation for the film’s release.
This partnership reflects a growing trend of integrating cinema with digital platforms, allowing filmmakers and audiences to connect in innovative ways. Moreover, the film, which boasts a stellar cast led by Kamal Haasan, is set to hit theaters worldwide on June 5, 2025.
Directed by Mani Ratnam and featuring music by A.R. Rahman, “Thug Life” is positioned to provide an extraordinary cinematic experience, illustrating the exciting possibilities when visionary storytelling meets cutting-edge technology. This initiative, alongside other marketing efforts, positions Indian cinema on a promising path toward engaging wider audiences and fostering deeper connections within the film community.
As anticipation builds for its release, “Thug Life” symbolizes not just a film but a hopeful evolution in how stories are shared and experienced in the digital age.
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