The Ministry of Tourism and Civil Aviation in Fiji has announced its call for expressions of interest for funding from the newly established Pilot Tourism Micro and Small Enterprise Fund. This groundbreaking initiative aims to empower micro and small enterprises within the tourism sector, backed by an allocation of $400,000 from the ministry’s budget for the fiscal year 2024-2025.

The ministry’s statement indicated that the fund seeks to enhance products and services that contribute to experiential tourism in Fiji. Eligible micro-businesses can apply for grants of up to $15,000, while small businesses may request up to $25,000. To qualify, applicants must be Fijian citizens aged 18 or older, operate a registered business for at least two years, and demonstrate that their business is at least 51% locally owned with a revenue dependency on tourism. Additionally, applicants are required to cover one-third of their project costs.

This initiative is part of a broader strategy to support local businesses, including family-run guesthouses, cultural activity providers, and local tour operators, which comprise a vital aspect of Fiji’s tourism landscape. The funding program aligns with national efforts such as the Na Vualiku Tourism Development Program and the Farm to Fork Initiative, which aim to create a robust support network for entrepreneurs and local communities.

Applications for this fund opened on December 4, 2024, and will close on February 28, 2025. The ministry’s proactive approach addresses gaps in access to finance, fostering local entrepreneurship and aiming to enhance the overall tourism experience in Fiji. This initiative could lead to improved economic resilience for these local businesses and further develop Fiji’s tourism offering, promising growth and sustainability in the region.

In summary, the Pilot Tourism Micro and Small Enterprise Fund represents a significant opportunity for local entrepreneurs to thrive, offering the potential to enrich Fiji’s tourism sector while boosting the community’s economic well-being. With government support, the outlook remains hopeful for these small enterprises as they contribute to the cultural and economic tapestry of Fiji.