In Nausori’s Koronivia, a remarkable business venture has taken root, thanks to the collaborative creativity of a mother-daughter duo. Sedula Devi and her daughter Simran Prasad have established Beaded Treasures, a brand specializing in handmade jewelry that has been growing for the past four years. Their journey began from a need for financial support when Simran, a student at the University of the South Pacific, sought a way to cover her university expenses and found solace in crafting jewelry.

Recognizing her daughter’s artistic flair and determination, Ms. Devi joined forces with Simran to turn this small jewelry-making project into a thriving business. Their efforts not only provided a means to alleviate financial pressures but also evolved into a shared passion that has enriched their lives profoundly.

Reflecting on their beginnings, Ms. Devi observed, “We started this venture when it was tough for her to afford bus fare and tuition. Making jewelry together sparked the growth of our business.” Today, Beaded Treasures goes beyond financial support; it represents a fruitful combination of creativity and entrepreneurial spirit.

Initially driven by the desire to create a unique piece for her graduation, Simran’s passion for jewelry design blossomed during the COVID-19 pandemic. She began crafting pieces while selling at local markets, steadily building a customer base with her mother’s support. Their product range has expanded to include custom-made jewelry and repair services, along with a striking array of boho-inspired designs.

The duo’s success is also credited to their participation in the Academy for Women Entrepreneurs (AWE), a program providing women in Fiji with resources to grow their businesses. Ms. Devi found the program invaluable for enhancing their business practices. “The educational insights I gained were essential in elevating our business to where it is today,” she stated.

At the heart of their journey lies a message of resilience and self-belief. Ms. Devi admits that overcoming her shyness was a challenge, but the realization of Simran’s talent brought forth the courage to pursue their business aspirations. “It’s all about confidence. Challenges will arise, but they make the success worth it in the end,” she shared.

Simran echoed this sentiment, encouraging aspiring entrepreneurs to persevere through adversity. “There’s always light at the end of the tunnel. It may not be easy, but keep pushing forward, and you will reach your goals,” she advised.

Today, Beaded Treasures showcases handmade jewelry that captures both a bohemian spirit and an air of elegance, appealing to a diverse clientele. Each piece reflects the artistry and dedication of this mother-daughter team, embodying the notion that passion coupled with hard work can lead to extraordinary outcomes.

Their inspiring narrative is a testament to how familial support and creativity can transform challenges into opportunities, proving that even small beginnings can blossom into thriving businesses. The success of Beaded Treasures serves as an uplifting reminder that dreams can indeed be transformed into reality with determination and effort.