Michael Joe is making a notable comeback.
Since the onset of COVID-19, he has transformed his role from a farmer and grocer to a landlord and property developer. Recently, he led a groundbreaking ceremony for a $6 million project in the capital. This development follows the closure of his well-known supermarket, Joe’s Farm.
The event in Samabula was officiated by Tui Suva, Sanaila Madanavosa, who praised the innovative spirit behind the project. The construction of the first building of Joe’s Farm is underway on Ratu Mara Road, with a three-storey complex expected to be finished by December next year.
Michael Joe exemplifies the essence of business reinvention. As a serial entrepreneur, he wears many hats including those of a farmer, golfer, exporter, grocer, business consultant, and investor, among others.
He mentioned, “We established a joint venture with Cibus New Zealand to export locally grown produce from other farms across the nation.” He is currently collaborating with the government to secure contracts for farmers.
One of his recent business initiatives is set to bear fruit this month, as he prepares to export coconuts and dalo from Rotuma. “A truck will travel around the island to gather both products for export, marking a first for Rotuma,” Joe shared, adding, “The first shipment is headed from Rotuma to New Zealand.”
Joe attributes his success to a simple principle: “Fear the Lord.”