Michael Joe has made a significant return to the business scene after the COVID-19 pandemic. Transitioning from a farmer and grocer to a landlord and now a property developer, Joe hosted a groundbreaking ceremony for a new $6 million project in the capital yesterday.
This development occurs in the wake of closing his well-known supermarket, Joe’s Farm. The ceremony, held in Samabula, was officiated by Tui Suva, Sanaila Madanavosa, who praised Joe’s entrepreneurial spirit.
Construction is underway for the first of several Joe’s Farm buildings on Ratu Mara Road. The project, a three-story complex, is expected to be completed by December next year. Joe’s entrepreneurial journey encompasses various roles, including farmer, golfer, exporter, grocer, business consultant, and investor.
As part of his endeavors, Joe has established a joint venture with Cibus New Zealand to export locally grown produce from various farms across the country. He also mentioned ongoing collaborations with the government to arrange contracts for farmers.
One of his upcoming initiatives involves exporting coconuts and dalo from Rotuma, marking a first for the island. “A truck will go around the island to collect both products for export,” Joe explained. “We have the first shipment coming from Rotuma for New Zealand.”
Joe attributes his success to a simple principle: “Fear the Lord.”