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Illustration of Toso Vinaka na Bisinisi ni Yaqona

From Fields to Fortune: The Rise of Local Farmers in Fiji

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In this article, the agricultural success of Simione Caginivalu, a seasoned farmer from Wainimala, Naitasiri, is highlighted. He reflects on the positive developments in his farming endeavors, particularly focusing on the sales of yaqona (kava) and other crops, which have significantly improved his livelihood.

Caginivalu shares that in recent weeks, he earned $1,700 from just three bags of yaqona he sold, showcasing the lucrative potential of his land. He emphasizes the productive use of his land and the satisfaction derived from cultivating it, inspired by his father’s teachings on responsible land use and its benefits.

Moreover, he notes a growing market demand for yaqona, with prices reaching between $80 and $100 per kilo, depending on quality. He mentions other local farmers are also successfully selling yaqona to various regions, creating a ripple effect of prosperity in the community.

Despite the challenges of transportation and distribution faced by farmers in remote areas, Caginivalu remains positive about the future. He acknowledges the importance of community and family support in enhancing agricultural productivity and urges young people to return to rural areas to invest in agriculture, ensuring they benefit from the natural resources at their disposal.

Caginivalu’s experiences and optimism serve as a reminder of the strength and resilience found in the agricultural community, encouraging a new generation to embrace farming as a viable livelihood.

This narrative not only celebrates the achievements of a dedicated farmer but also inspires hope and action for sustainable agriculture in Fiji. By valuing and investing in local resources, communities can forge a path toward increased self-sufficiency and economic growth.


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