Shreedhar Motors has officially launched the new Ford Territory, marking a significant step in expanding Ford’s automotive presence in Fiji. This move demonstrates the company’s dedication to meeting the evolving needs of consumers by introducing cutting-edge vehicle models.
Arvin Narayan, CEO of Shreedhar Motors, explained that the decision to introduce the Ford Territory followed a thorough evaluation during a dealer meeting in Thailand, where the vehicle was praised for its compatibility with the Fijian market. Recently, an initial shipment of 15 units arrived in Fiji, and one unit has already found a buyer, showcasing a strong start for the new model.
The Ford Territory is highlighted for several appealing features, including its elevated ground clearance, contemporary design, and advanced dashboard technology. These qualities are designed to position the Territory favorably within the competitive mid-size SUV segment, attracting a broad range of consumers. Narayan pointed out the importance of corporate clients, such as HFC Bank and ANZ, who play a crucial role in enhancing Ford’s market share in the region.
Continuing with Ford’s strategic initiatives, Narayan referred to the company’s achievements over the past year, which were bolstered by the successful introduction of next-generation models like the Ranger and Everest. The momentum is set to continue, with more product launches expected in the coming years, including additional releases anticipated for 2026.
The introduction of the Ford Territory is a promising development for the Fijian automotive market, offering consumers more choices and potentially stimulating the local economy. As Shreedhar Motors and Ford continue to innovate and respond to customer demands, they are well-positioned to make a significant impact on Fiji’s automotive landscape. This initiative not only enhances consumer prospects but also reflects a positive trend towards growth in the region’s automotive sector.
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