FMF Group, a well-known food manufacturer, has announced its expansion into the motor vehicle dealership sector. The company secured an exclusive agreement with Yunnan Maimiao Auto Service Co Ltd, based in China, granting FMF Group the rights to distribute a range of electric vehicles (EVs) across Fiji and the South Pacific.
The partnership was formalized through a Memorandum of Understanding signed at FMF’s headquarters in Suva. This agreement opens the door for FMF to introduce some of the most innovative electric vehicle brands, focused on sustainability and efficiency. According to FMF’s CEO, Sanjay Punja, this initiative aims to make sustainable transportation more accessible and affordable to a wider audience.
Punja highlighted the economic advantages of EV ownership, stating that operating and maintaining an electric vehicle is significantly cheaper compared to traditional cars. He noted that most vehicles in this lineup can travel between 400 to 600 kilometers on a charge, with sales pricing set below $50,000. He illustrated the cost savings by contrasting the expense of a 500-kilometer trip, which would amount to $130 in petrol versus just $30 in electricity.
In addition, FMF Group plans to enhance its support for electric vehicle owners by establishing charging stations throughout Fiji, ensuring convenient access to power for these new vehicles. The company also aims to establish a robust spare parts supply chain and after-sales service network tailored for the unique needs of the Pacific region.
Maimiao Auto’s chairman, Wang Chen, expressed enthusiasm for the collaboration, emphasizing the potential for this partnership to fuel a transformative shift towards green mobility in the South Pacific. He is confident that this project will deliver high-quality new energy vehicles, which can help advance sustainable development in Fiji.
FMF Group is on track to open its first showroom and service center in Suva later this year, with additional locations slated for development in the North and Western divisions by 2026.
This venture not only represents a significant step for FMF Group but also signals a progressive move towards greener transportation solutions in the Pacific, aligning well with regional climate goals. The collaboration is a hopeful sign for sustainable development, showcasing the commitment to reducing carbon emissions and fostering environmentally-friendly practices within the transport sector.
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