Many professionals are questioning the necessity of paying for a full workspace every month when they can rent a workspace only when they need it. One innovative solution to this dilemma is offered by mydesk, a company based in Nadi and founded by Dipti Sharma, director of Eventuros Fiji Pte. Established three years ago, mydesk has made significant strides in the co-working sector, emphasizing flexibility and networking opportunities.
Ms. Sharma describes mydesk as more than a typical co-working environment; it serves as a community hub that promotes innovation and collaboration. The organization offers a variety of amenities, including high-speed internet and modern workspaces, all within an engaged community of professionals. She believes that mydesk has transformed the work landscape in Fiji, moving away from the traditional 9-to-5 model, thus empowering individuals and businesses to enhance their productivity creatively.
The workspace has also attracted tourists who combine work with vacation, creating a niche that supports both leisure and professional activities. Over its three years of growth, mydesk has expanded its membership, enhanced its online presence, and diversified its service offerings to include virtual office solutions and event hosting for smaller groups.
The inception of mydesk was driven by a vision to create a more flexible working environment in Fiji, aimed at addressing the increasing demand for coworking options. Ms. Sharma noted that raising awareness about the benefits of shared workspaces was initially challenging. To tackle this, the company engaged with local businesses, hosted events, and offered free trials to attract potential members.
Despite challenges posed by the COVID-19 pandemic and economic fluctuations, mydesk successfully adapted by implementing safety measures, introducing virtual memberships, and offering flexible payment plans. As remote work is not yet deeply ingrained in Fiji’s culture, Ms. Sharma affirmed that there is a gradual shift towards embracing more flexible work options, emphasizing the need for a transformation in work culture to further empower individuals and businesses.
Reflecting on her journey, Ms. Sharma is optimistic about the future of mydesk. She envisions the company as a leading provider of flexible workspaces in Fiji with plans to expand locations, enhance member experiences, and introduce new initiatives such as wellness programs and professional development workshops.
This narrative demonstrates a compelling shift in the working culture towards more flexible and accommodating environments, which not only support local professionals but also cater to the growing tourist market. The commitment of companies like mydesk to adapt to changing needs signals a hopeful progression in how work is approached in Fiji.
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