A call for more flexible hotel regulations has been made to promote tourism-related micro, small, and medium-sized enterprises (MSMEs) and to enhance community empowerment and inclusivity in Fiji’s key industry. Watesoni Nata Jr, the chairman of the MSME Council, emphasized the need for change during the Fiji Tourism Convention 2024, which began in Denarau, Nadi.
Mr. Nata Jr pointed out the challenge faced by those looking to establish small resorts, homestays, and campsites, stating that the approval process can take three to four years, depending on the land type. He noted that this situation affects mataqali members and local communities eager to develop their land and engage in the tourism sector, stressing that reform is necessary.
As a lawyer-turned-businessman, he advocates for changes to hotel licensing laws to create a new category that caters specifically to smaller, community-based operators such as homestays, community stays, agri-tourism, and campgrounds. He believes that the current regulations hinder the growth and diversification of accommodation options.
Mr. Nata Jr highlighted that many operators are interested in starting campsites and homestays with minimal capital investment, stating that supporting these businesses should be a priority. He argued that hotel licensing regulations should differentiate between various business sizes and types, allowing for quicker establishment.
He also mentioned that platforms like AirBnB have helped overcome significant barriers for smaller operators by providing an online presence, addressing e-commerce challenges, and offering an easy-to-join, credible platform.
The MSME Council, led by Mr. Nata Jr, is among the nine councils operating under the Fiji Employers Federation (FCEF). He participated as a panelist in the discussion on “Leveraging Tourism for Community Empowerment and Inclusivity” at the convention.