Fiji’s yachting sector is experiencing significant growth, as revealed in a recent survey conducted at Port Denarau Marina. The report, issued by Tourism Fiji, indicates that in 2024, Fiji welcomed 831 visiting yachts, representing a 4 percent increase from the previous year. These yachts brought in 7,223 individuals, including owners, crew, and guests, who collectively contributed $52.75 million in direct spending.
The expenditures tallied from these visitors cover a wide range of categories, including fuel, maintenance, dockage, food provisioning, dining, cultural visits, and other tourism activities. The average spending per visitor reached an impressive $7,302, while smaller yachts (under 24 meters) logged an average spend of around $37,174, and superyachts (over 24 meters) averaged a remarkable $240,000 per vessel.
Cynthia Rasch, the chief executive officer of Port Denarau Marina, reflected on the survey results, highlighting a notable 23.3 percent increase in the industry’s overall contribution. Furthermore, there was a substantial 300 percent surge in charter weeks compared to 2023, affirming the thriving nature of the sector. Ongoing marketing efforts in cooperation with Tourism Fiji, along with infrastructure upgrades at Port Denarau Marina, are crucial components of this growth.
Vimlesh Magan, acting chief operating officer of Tourism Fiji, emphasized the unique appeal of Fiji’s yachting scene, which extends beyond its stunning landscapes to include rich cultural experiences and warm local hospitality. Magan expressed excitement about the ongoing collaboration that continues to position Fiji as a premier cruising destination within the South Pacific.
The report also noted that government revenue generated from the yachting sector in 2024 amounted to $11.56 million, reaffirming its increasing significance to Fiji’s economy. Visitors stayed an average of 219 days on their yachts, with superyachts averaging 56 days. Popular cruising areas highlighted included the Yasawa and Mamanuca Islands, Taveuni, Savusavu, and Kadavu, with activities such as diving in Viani Bay and cultural village visits particularly favored.
To sustain this growth, the report suggested targeted improvements in customs procedures, reef marking, and continued infrastructure development. With an emphasis on public-private collaboration, strategic investments, and sustainable practices, Fiji is well-positioned to solidify its status as a leading global destination for yachting and marine tourism.
The buoyancy of Fiji’s yachting sector paints an optimistic picture for the future, as it increasingly attracts high-value visitors who not only enjoy the natural beauty of the islands but also engage meaningfully with the local economy through their travels.
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