Fiji has witnessed a remarkable increase in turmeric export volumes, according to Minister for Agriculture Vatimi Rayalu. Speaking at the recent Pacific Island Developing States Solutions Forum in Nadi, Rayalu noted the crop’s steady growth, particularly in the western region of Viti Levu.
The export figures clearly illustrate this expansion, rising from 75 tonnes in 2013 to an impressive 3,216 tonnes in 2023. A notable 97 percent of Fijian turmeric exports are directed to the United States, with New Zealand, Canada, Australia, and other Pacific Island nations constituting the remaining three percent. The growth in turmeric exports to the U.S. has been especially striking, escalating from a mere 62 tonnes in 2013 to a remarkable 3,121 tonnes in 2023.
Fiji has opted to promote turmeric through the One Country One Priority Product (OCOP) initiative, supported by the United Nations Food and Agriculture Organization (UNFAO). The decision to focus on turmeric stems from its compatibility with the country’s climate and soil, as well as its unique qualities that hold significant promise for both local consumption and international trade.
Though turmeric is currently harvested primarily from the wild, there is considerable potential to improve farmers’ livelihoods and stimulate economic growth by expanding turmeric cultivation in Fiji.
This upward trajectory in turmeric exports could greatly benefit the agricultural sector and redefine Fiji’s position in global markets. It represents not only a successful agricultural strategy but also a hopeful opportunity for future economic resilience.
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