Fiji’s agricultural sector is witnessing significant growth, particularly in the realm of exports, which have surged by 20.1 percent for the period 2023-2024. This marks a notable increase from the 15.8 percent growth observed between 2021-2022. Agriculture Minister Vatimi Rayalu highlighted turmeric as a key driver of this growth, with exports expected to reach $27.3 million this year, up from $24.6 million in the previous year.
Turmeric has become a vital component of Fiji’s export landscape, with approximately 97 percent of its exports directed towards the United States. This figure illustrates the strong global demand for Fijian turmeric, with export volumes escalating from a mere 62 tonnes in 2013 to an impressive 3,121 tonnes in 2023.
Island Magic, a company specializing in turmeric production and processing, is proactively expanding its operations. It is currently cultivating 100 acres of turmeric and plans to extend this to an additional 300 acres in the Cuvu Hills of Nadroga. This expansion not only aims to boost export capacity but also promises to improve livelihoods for local farmers involved in turmeric cultivation.
Minister Rayalu emphasized the critical need for investment in the agricultural sector to maintain financial stability within Fiji. By reviving traditional crops and prioritizing the cultivation of products like cocoa and coffee, the government aspires to build a sustainable agricultural future, ultimately enhancing economic opportunities for rural communities.
The growth trajectory of Fiji’s agricultural sector, especially in turmeric production, signifies a successful strategy to utilize the country’s natural resources while creating resilience against economic challenges. Such initiatives present a hopeful outlook for Fijian agriculture, revealing numerous prospects for further innovation and development. With strong international market demand, Fiji’s farmers have much to look forward to in both local and global markets.
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