Kamal Chetty, the CEO of Investment Fiji, emphasized the importance of ensuring that Fijian products adhere to international quality standards to compete effectively in both international and regional markets. His remarks highlight Fiji’s strategic position in the Pacific, which presents numerous trade and investment opportunities.
Chetty pointed out that there is growing interest in Fijian products in Kiribati, noting commodities such as flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits are particularly appealing. He highlighted the strengthening trade relationship with Kiribati, an emerging market, and announced that Investment Fiji is actively supporting exporters and investors as they navigate this growing interest.
He explained that businesses in Kiribati are keen to source poultry products as well as assorted fruits and vegetables from Fiji, offering local enterprises a significant opportunity. Chetty stressed that by understanding market needs, Fiji can enhance its trade connections and access new opportunities.
To achieve these goals, he indicated the necessity of implementing quality control measures, securing relevant certifications, and following food safety protocols. Moreover, he underscored the need for Fiji to invest in its agricultural and livestock sectors, enhance product quality and packaging, and bolster its logistical infrastructure.
This proactive approach showcases Investment Fiji’s commitment to elevating Fijian products on the international stage, with hopes for sustained growth and collaboration in the Pacific market.
Summary: Kamal Chetty from Investment Fiji emphasized the need for Fijian products to meet international quality standards to enhance competitiveness in global and regional markets. He pointed out growing interest in Fijian goods in Kiribati and spoke about the opportunities for local businesses in sourcing and improving product quality. Chetty advocated for investment in agricultural sectors and robust quality control measures to foster better trade ties. This forward-thinking strategy promises a brighter future for Fijian exports.
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