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Fiji’s Trade Potential: Are Local Products Ready for the Global Stage?

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Kamal Chetty, the CEO of Investment Fiji, emphasized the importance of ensuring that Fijian products comply with international quality standards to compete effectively in both global and regional markets. Chetty pointed out that Fiji is ideally positioned in the Pacific, making it a strategic hub for trade and investment opportunities.

Highlighting the trading relationship with Kiribati, Chetty noted a growing interest in various Fijian products, including flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits. As Kiribati emerges as a viable market, Investment Fiji is committed to supporting exporters and investors aiming to tap into these new opportunities.

Chetty also mentioned that numerous businesses in Kiribati are looking to source poultry, fruits, and vegetables from Fiji, which presents a significant opportunity for local producers. By understanding the needs of international markets, Fiji can enhance its trade connections and create new avenues for growth.

To capitalize on these opportunities, Chetty stressed the need for quality control measures, proper certifications, and adherence to food safety standards. He further highlighted the necessity for continual investment in agriculture and livestock, improving product quality and packaging, and enhancing the logistics infrastructure.

Comment: This focus on quality and strategic positioning not only suggests a robust future for Fijian commerce but also encourages local businesses to innovate and align with global best practices. By rising to these challenges, Fiji has the potential to solidify its place in the international market, fostering economic growth and development.

Summary: Investment Fiji’s CEO, Kamal Chetty, highlighted the need for Fijian products to meet international standards to compete globally and regionally. The growing interest from Kiribati in various Fijian goods indicates potential for stronger trade relations. Investment Fiji is dedicated to assisting local businesses in fulfilling this demand while focusing on quality assurance and infrastructure improvement, ultimately paving the way for economic expansion.


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