Fiji has welcomed 350,000 visitors in the first five months of 2025, according to Deputy Prime Minister and Minister for Tourism Viliame Gavoka. Reporting on the 2025-2026 National Budget in Parliament, Gavoka noted that despite global challenges, the tourism sector is on a positive trajectory.
In 2024, Fiji set a national record by attracting over one million visitors, contributing significantly to the economy. The most popular destinations include Denarau with 22% of the visitors, followed by Coral Coast at 21%, Nadi at 17%, and other key areas such as Suva/Tailevu and the Mamanuca Islands. However, regions like Vanua Levu are less frequented, accounting for less than 4% of visitor days. Gavoka emphasized that the government intends to promote tourism throughout Fiji’s 14 provinces to ensure inclusive growth.
The government has set ambitious goals for the tourism industry, aiming for a $4 billion sector and 1.25 million visitors by 2027. Gavoka reiterated the importance of moving beyond just visitor numbers to focus on creating value and impact within communities.
In addition, the continuation of the pilot Tourism Micro and Small Enterprise Fund in the upcoming financial year is aimed at empowering local businesses. Initiatives include developing community attractions like waterfalls, promoting local arts in hotels, and offering homestays in the highlands. To date, seventeen tourism businesses across Fiji have benefited from this fund, which received a $400,000 allocation.
Earlier discussions around the tourism sector highlighted the need for a balanced distribution of its benefits, emphasizing the importance of sustainable tourism practices to preserve Fiji’s natural and cultural heritage. As the tourism industry continues to rebound, the outlook remains promising, signaling a strong foundation for growth and resilience in the future.
Overall, the developments in Fiji’s tourism sector reflect a commitment to not only attract visitors but also to empower local communities, fostering a sense of hope and sustainability for the future.
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