The 2025 Fiji Tourism Expo has commenced with the opening of Tourism Super Week in Nadi, aimed at empowering small community tourist-based operators and enhancing business growth opportunities. Minister for Tourism, Viliame Gavoka, emphasized the significance of shared experiences in fostering success across various sectors within the tourism industry. He highlighted this year’s theme, “Veisolisoli for Success, Sharing Knowledge, Building Futures,” which draws on traditional wisdom to provide a modern competitive edge.
During the event, Gavoka noted that genuine human interactions—such as experienced hoteliers guiding village homestay operators—are what set Fiji apart in a crowded tourism market. Fantasha Lockington, CEO of the Fiji Hotel and Tourism Association, echoed these sentiments, stating that the event allows small and medium enterprises (SMEs) to learn from industry experts. She stressed the importance of showcasing the cultural richness and experiences that Fiji has to offer, going beyond mere accommodation to create lasting memories for visitors.
The upcoming Tourism Super Week, a related event happening from May 5 to May 9, will feature training sessions designed to enhance the skills of local tour guides and empower SMEs within the tourism sector. These initiatives are expected to provide essential knowledge and resources that help stakeholders navigate global trends, ensuring sustained growth in Fiji’s tourism sector.
Moreover, contemporary discussions surrounding sustainability have underscored the need for eco-friendly practices within the tourism industry. The ongoing focus aligns with Fiji’s broader commitment to nurturing a resilient tourism environment, enabling local businesses to thrive while protecting the islands’ natural beauty.
With a collaborative spirit supporting educational and capacity-building initiatives, there is an optimistic outlook for the future of Fiji’s tourism industry. The balanced approach of community involvement and sustainable practices creates a promising framework for continued success amidst global challenges.
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