Fiji’s tourism sector has made significant strides, generating $309 million in revenue in October 2024, which brings the total earnings for the year to an impressive $2.8 billion. This marks a robust 6% increase compared to the same period last year.
Tourism Fiji reported that the island nation welcomed 89,388 visitors in October alone, which reflects a 7% rise in arrivals year-on-year. Key contributors to this growth include travelers from Australia, who accounted for 42,749 visitors, followed by 21,307 from New Zealand and 8,852 from the United States.
A notable 80% of these visitors came for leisure purposes, solidifying Fiji’s reputation as a premier destination for holidaymakers. The optimism surrounding tourist arrivals is palpable, with Tourism Fiji projecting that visitor numbers could surpass one million by the end of 2024.
This positive trend indicates not only a recovery in the tourism sector but also highlights Fiji’s appeal as a travel destination amidst global uncertainties, showcasing resilience and growth potential in the industry.
Overall, Fiji’s tourism achievements through October point towards a bright future, with the prospect of continued growth in visitor numbers and economic contributions from this vital sector.
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