Deputy Prime Minister and Minister for Tourism Viliame Gavoka is urging underperforming or closed accommodation businesses to form partnerships with white-label operators and asset managers to enhance the quality of services in the tourism sector. Speaking at the AHICE Summit 2025, he remarked on the importance of capitalizing on the increasing demand in tourism, which can lead to better returns, especially for landowners.
Gavoka explained that the summit provides a platform for exchanging ideas that can translate from discussions into actionable strategies. He expressed optimism about the collaborative efforts observed among investors, tourism operators, policymakers, and advisors, noting that they are laying the groundwork for a more competitive, sustainable, and resilient tourism industry.
Throughout the event, discussions have already begun to reflect a strong focus on sustainability, technology integration, community empowerment, and enhancing visitor experiences. Gavoka acknowledged the challenges ahead but remains confident that, through ongoing collaboration with stakeholders, Fiji can cultivate a vibrant and sustainably focused tourism sector that aligns with the values and heritage of the nation.
This sentiment aligns with Gavoka’s previous messages advocating for the inclusion of indigenous communities and the necessity of public-private partnerships in establishing a thriving tourism industry. The push for sustainable tourism is echoed in recent frameworks aimed at ensuring equitable benefits for local communities while promoting a coherent vision for the future.
With initiatives underway to foster innovation and sustainable practices, Fiji’s tourism landscape appears poised for a hopeful transformation, aiming not only to attract more visitors but also to uplift local economies. The collective action encouraged by leaders like Gavoka is a vital step towards building a resilient future for the tourism sector in Fiji.
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