The recent Fiji Tourism Exchange (FTE) 2025, held at the Sheraton Fiji Golf and Beach Resort in Denarau, has been hailed as one of the best to date. Brent Hill, the CEO of Tourism Fiji, expressed his satisfaction with the event during an interview, noting that both the feedback from operators and the overall atmosphere at the expo were overwhelmingly positive. The sentiment echoed the broader theme of the FTE 2025, which underscored the thriving interest in Fiji as a premier travel destination.
Mr. Hill remarked, “Fiji is positioned really well; the brand is great and resonates well around the world.” With a strong focus on promoting sustainable tourism practices, the event saw significant engagement between local operators and international buyers, fostering connections that promise to bolster the tourism sector further.
Previous related initiatives, such as the Tourism Super Week, have laid a strong foundation for success by enhancing local businesses’ capabilities and promoting the rich cultural and natural heritage of Fiji. For instance, local tourism operators had the opportunity to engage directly with buyers, emphasizing the importance of face-to-face interactions in understanding the essence of Fiji’s offerings.
Deputy Prime Minister Viliame Gavoka also highlighted the significance of community involvement in tourism, noting that each participant, from small tour operators to luxury resorts, contributes vital cultural and economic value. The collective effort aims to maintain the momentum of tourism growth while prioritizing sustainable development.
As the tourism sector looks ahead, this collaborative spirit and focus on enhancing the visitor experience signal a hopeful outlook for the industry’s future. With a commitment to preserving Fiji’s natural beauty and cultural richness, stakeholders are optimistic about the long-term benefits that come from sustainable tourism practices. The FTE 2025 not only showcased Fiji as an idyllic destination but also reinforced the critical role of partnerships in driving economic growth and community well-being.
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