The ongoing 2025 Tourism Super Week in Nadi, Fiji, is underscoring the essential role tourism plays in the nation’s economy. The expo invites tourism operators, resort owners, and stakeholders to collaborate on strategies aimed at enhancing operational efficiency while minimizing environmental footprints.
Deputy Prime Minister and Minister for Tourism, Viliame Gavoka, highlighted the importance of community involvement in ensuring the industry’s success. He noted that tourism currently contributes a significant 40% to Fiji’s economy, and this percentage is projected to grow. Gavoka stated, “Tourism will continue to be big in Fiji… But it will not be a success unless we bring in our community to be a part of that in a meaningful way.”
Brent Hill, Chief Executive of Tourism Fiji, echoed these sentiments by emphasizing the importance of safeguarding Fiji’s stunning natural beauty through sustainability. He pointed out that sustainable practices are not solely about environmental consciousness but are crucial for the long-term viability of tourism businesses.
This year’s event also includes features from the Sustainability Expo, which promotes eco-friendly innovations within the tourism sector, aligning with a growing demand for responsible travel experiences. Past articles have noted how Fiji is focusing on its natural offerings and the need for sustainable tourism practices, especially following events like the pandemic and climate-related challenges that have posed risks to the industry.
Overall, this initiative highlights the collaborative efforts between various stakeholders to foster a resilient tourism sector in Fiji. As the tourism industry leverages sustainable methods and community engagement, there is a hopeful outlook for both economic growth and environmental stewardship in the years to come. Fijians are encouraged to take part in this tourism growth narrative, emphasizing both local community involvement and long-term sustainability for future generations.
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