The recently concluded 2025 Asia Pacific Hotel Industry Conference and Exhibition (AHICE) in Fiji has proven to be a major success, attracting over 348 stakeholders from various sectors over its three-day duration. The event has underscored Fiji’s strategy of fostering investment through community-oriented values.
Deputy Prime Minister and Minister for Tourism Viliame Gavoka articulated Fiji’s unique investment philosophy, emphasizing the cultural principle of ‘Veivukei’, which highlights the importance of mutual assistance and community support in driving sustainable growth. He invited global investors to participate in a tourism sector that emphasizes shared opportunities and connections within the community.
Minister for Trade Manoa Kamikamica reiterated the government’s commitment to establishing productive partnerships aimed at enhancing the Fijian economy. He stressed that the government is open to collaborations that will further stimulate economic growth and operational development within the region.
Outgoing Tourism Fiji CEO Brent Hill acknowledged the event’s timing as particularly favorable for investment, following a record-breaking year in visitor numbers. He highlighted Fiji’s advantageous position to attract tourism investment, noting an increased investor confidence and attention towards the country’s significant development needs.
Investment Fiji CEO Kamal Chetty pointed out the summit’s critical role in connecting government entities with investors and industry operators. He characterized Fiji as having strong foundational elements for growth and underscored the need to attract investments that would yield enduring benefits for both the people and the communities involved.
AHICE Group president James Wilkinson noted the growing global interest in Fiji, remarking that this year’s summit welcomed even more hotel brands and first-time international delegates, showcasing the confidence in Fiji’s investment potential.
The current climate of increasing visitor arrivals and a half-tracked robust economic rebound positions Fiji as a blossoming landscape for tourism endeavors, reaffirming its status as a premier destination in the Asia-Pacific region. With ongoing collaborations, stakeholder engagement, and a focus on sustainable practices, the future holds immense promise for Fiji’s tourism sector.
This event represents a collective step toward a sustainable tourism future, where local communities benefit alongside economic growth. The continued push for partnerships is vital for ensuring that tourism not only thrives but does so in a way that honors Fiji’s rich cultural heritage and natural surroundings.
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