Fiji’s tourism sector is experiencing significant growth, but experts warn that this momentum could stall unless critical infrastructure and workforce challenges are addressed. During the third Fiji Tourism Convention, Shiri Gounder, the Permanent Secretary for Finance, highlighted that while tourism trips have surged by 30 percent since 2015 and earnings have jumped nearly 50 percent from $1.6 billion to $2.6 billion, sustainable growth depends on a coordinated approach across various government assets.
Tourism is a vital part of Fiji’s economy, contributing over 40 percent to the national output and supporting approximately 10 percent of the workforce. Gounder emphasized the importance of government investments in entities like Fiji Airways and Airports Fiji Limited, which rely on a growing number of visitors to yield profitable returns.
He stated, “We need to balance several delicate objectives, including ensuring that we’re generating revenue from crucial industries like tourism while supporting investments and keeping the industry competitive.”
Kamal Chetty, Chief Executive of Investment Fiji, echoed Gounder’s sentiments, pointing out that modern investors are increasingly focused on operational efficiency rather than merely tax incentives. He noted that companies are looking for ways to minimize initial costs when investing in Fiji, with emphasis shifting toward effective cost reduction strategies.
Chetty called for future policies to highlight better agency collaboration and quicker project execution to enhance the tourism sector’s prospects. By taking these necessary steps, Fiji may ensure its tourism growth continues to thrive, reflecting a hopeful outlook for the industry amidst potential barriers.
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