Tourism in Fiji generated $3.22 billion for the economy last year, according to the recently released 2023 International Visitor Survey (IVS). This figure reflects a 46 percent increase compared to 2022.
Tourism Fiji stated that this growth demonstrates both the demand for Fiji as a travel destination and the effective strategies implemented by Tourism Fiji to maintain the country’s competitiveness in the global market.
The number of visitors for the year reached 929,740, exceeding the arrivals from 2022 and achieving this milestone a year ahead of the targeted timeline.
As the tourism marketing agency for the government, Tourism Fiji plans to build on the successes of 2023 while addressing key challenges. They noted that shorter visitor stays are leading to increased daily spending, but there is a goal to find ways to extend these stays and encourage repeat visits.
The IVS data also indicated a need to enhance accessibility for travelers with disabilities and to further promote Fiji’s sustainability efforts.
Tourism Fiji is committed to authentically sharing the nation’s culture, promoting inclusivity, supporting responsible tourism, and offering personalized experiences. Their objective is to ensure that Fiji remains a premier destination for travelers seeking adventure, relaxation, and cultural engagement while continuing to support local communities and businesses.