Tourism contributed a significant $3.22 billion to Fiji’s economy last year, as reported in the 2023 International Visitor Survey (IVS) released last month. This figure marks a substantial 46 percent increase compared to 2022. According to a statement from Tourism Fiji, this growth reflects the rising demand for Fiji as a travel destination and the strategic efforts of the organization to ensure the country remains competitive in the global tourism market.
In 2023, visitor arrivals reached 929,740, surpassing the previous year’s numbers and achieving this milestone a year ahead of schedule. Tourism Fiji, acting as the government’s tourism marketing agency, plans to build on this year’s successes while also tackling key challenges.
The organization noted that while shorter stays have led to an increase in daily expenditure, there is a goal to find ways to encourage longer stays and repeat visits. The IVS data also pointed out the necessity of enhancing accessibility for travelers with disabilities and further promoting Fiji’s sustainability initiatives.
Tourism Fiji remains committed to authentically sharing the country’s culture, fostering inclusivity, advocating for responsible tourism, and providing personalized experiences. The organization aims to ensure that Fiji continues to be a top choice for travelers in search of adventure, relaxation, and cultural connections while supporting local communities and businesses.