A significant shift is occurring in Fiji’s tourism sector as South Sea Cruises has acquired Tivua Island, a popular day cruise destination previously owned by Captain Cook Cruises. This change sparks curiosity and uncertainty, especially considering Captain Cook’s longstanding legacy, founded over two decades ago by Semi Koroilavesau, a prominent indigenous Fijian entrepreneur. The company, which partnered with Captain Cook Australia, managed to maintain its operations during the COVID pandemic, showcasing its resilience even when many others in the industry paused their services.
The acquisition is indicative of a broader trend indicating Fiji’s challenges in the luxury expedition cruise market. Captain Cook Cruises had recently focused on upscale vessels like the MS Caledonian Sky, which received feedback from international clientele about its high costs. As a result, the ship has returned to the Mediterranean. Captain Cook still plans to offer day cruise services to Tivua with new management under Robert Wade, who previously managed Hideaway Resort along the Coral Coast.
The new ownership by South Sea Cruises, which is backed by Fijian Holdings Limited, raises concerns about emerging ethno-nationalistic sentiments in Fiji. However, Brent Hill, the CEO of Tourism Fiji, assures that South Sea Cruises possesses the marketing and logistical capabilities to facilitate a smooth transition. He expressed optimism about enhancing Fiji’s tourism landscape through new experiences while continuing to support Captain Cook’s operations.
South Sea Cruises has ambitious plans for Tivua Island, including a major redevelopment set to commence after May, intending to elevate the visitor experience at this day trip destination. The redevelopment will coincide with several resort projects expanding in the Nadi and Denarau areas, meeting demand from international guests eager to explore Fiji’s renowned natural beauty.
Plans for the newly revamped Tivua Island are expected to be unveiled in the coming months, with an anticipated reopening set for 2026. This development will add to South Sea Cruises’ existing offerings, including South Sea Island and Malamala Beach Club, as well as a new fast-boat experience launching in 2025.
In summary, while the changes at Tivua Island represent challenges for Captain Cook Cruises, they also bring opportunities for innovation and growth in Fiji’s tourism industry. By embracing redevelopment, the region can adapt to market demands and enhance its appeal to international visitors, fostering a brighter future for tourism in Fiji.
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