Fiji is currently facing significant health challenges related to suki, a traditional loose tobacco product. Health experts from the World Health Organization (WHO) have called for the government to enhance regulations surrounding suki to mitigate its health impacts. Andrew Black, Coordinator at the WHO Framework Convention on Tobacco Control, stated that the existing laws are inadequate in preventing underage access and regulating its distribution.
Black underscored the harmful effects of suki, asserting that it should be treated and regulated similarly to other tobacco products. Despite the presence of tobacco control laws in Fiji, enforcement remains weak, particularly in preventing sales to minors. This situation was highlighted during ongoing discussions aimed at improving tobacco control within the country.
In line with these discussions, Dr. Jemesa Tudravu, Fiji’s Permanent Secretary for Health, acknowledged the urgent need for stronger regulatory measures. He indicated that ongoing talks would also cover issues related to vaping and cigarettes. The government’s collaboration with WHO aims to seek support in addressing these pressing public health concerns.
This push for enhanced tobacco control is further supported by recent reports, such as the “Smoke Signal: Understanding the Drivers of Suki Consumption in Fiji 2024,” released by the Consumer Council of Fiji. The report reveals a lack of awareness among the population regarding the health risks of suki, with many perceiving it as less harmful than cigarettes. This knowledge gap highlights the importance of public health campaigns to educate users about the dangers associated with this traditional tobacco product.
Moreover, the report noted that regulatory ambiguities surrounding the Tobacco Control Act of 2010 regarding suki are contributing to the problem, making it difficult to enforce advertising bans and health warnings akin to those for commercial cigarettes. Strengthening these regulations could create a supportive environment to help users transition away from tobacco products entirely.
As the government and WHO engage in formulating a comprehensive action plan, there is hope for a healthier future for Fiji. By aligning local policies with international standards and implementing effective tobacco control strategies, Fiji stands to reduce smoking rates, lessen health burdens, and improve overall public health outcomes, fostering a more productive and healthier populace.
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