The South Pacific Stock Exchange (SPX) has experienced a remarkable 200 percent increase in new investors during the first five months of 2025, a development largely attributed to the comprehensive ‘Invest for Tomorrow’ campaign. This initiative has successfully expanded investor education and awareness, reaching diverse demographics across villages, schools, and institutions throughout Fiji.
SPX Chief Executive Officer Sheraj Obeyesekere highlighted this surge in investment as a positive indicator of Fijians beginning to actively invest in their financial futures and build long-term wealth through the stock market. The SPX has conducted over 80 community engagements this year, which aim to demonstrate the stock market as a viable investment option alongside other financial products.
Trading activity reflects this growing interest. When excluding large block deals often made by institutional investors, there has been a 20 percent increase in the value of individual trades compared to the same period last year. This trend points to an active and engaged individual investor base, underscoring the significance of grassroots awareness efforts by the SPX.
Additionally, the SPX’s education program includes sessions led by investor education teams and licensed stockbroker representatives. These initiatives are designed to demystify stock market investing and help the public understand the opportunities available for owning shares in local companies.
Obeyesekere emphasized that a thriving stock market relies on the participation of everyday Fijians, making it crucial for them to recognize that they can invest in 20 Fijian companies offering the potential for attractive returns. The ongoing outreach efforts by the SPX aim to promote a positive perception of investments and reshape how Fijians approach stock market participation.
The continuing push for investor engagement and education is particularly vital as the Fijian financial landscape evolves. Building the stock market awareness could foster a more inclusive and expansive financial environment in Fiji, allowing individuals to harness investment opportunities for economic growth.
This optimistic building momentum suggests a promising future for both the SPX and the broader Fijian economy, encouraging increased participation and helping to cultivate a robust investment culture in the region.
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