Fifty small and medium enterprises (SMEs) in Fiji are set to enhance their online presence through the MSME Tablet Assistance Scheme, a collaborative initiative between Vodafone Fiji and the Reserve Bank of Fiji (RBF), which launched in 2020. This program aims to support the digital growth of SMEs by providing them with tablets, essential tools that can help promote their products on e-commerce platforms.
The distribution of tablets is expected to open new market opportunities and accelerate digital transformation for these businesses amidst evolving economic circumstances. Rajnesh Prasad, Vodafone’s Regional Chief Marketing Officer, highlighted that over the past four years, around 120 SMEs have benefited from this initiative, with support from RBF through subsidized fees. The latest phase specifically focuses on SMEs that currently lack the necessary resources to engage effectively in the digital marketplace.
The need for this scheme arose from assessments showing that many SMEs were without the devices required for managing online accounts and showcasing their products. To address this gap, the initiative also includes training sessions for participating businesses, focusing on efficient management practices and customer interaction via digital platforms.
RBF Governor Ariff Ali emphasized the importance of SMEs in driving economic growth and job creation, making a strong case for the need for technology and digital tools to accelerate their success. He pointed out that for developing nations like Fiji, harnessing digital technology is crucial for equipping them with competitive advantages comparable to those in more developed countries.
This program not only aims to empower local businesses but also reflects a broader commitment to enhance the digital capabilities of Fiji’s SMEs, positioning them to compete successfully on a global stage. By providing essential tools and training, the initiative is fostering resilience, inclusivity, and innovation within Fiji’s economy.
As Fiji embraces these digital transformations, there is optimism that these initiatives will lead to sustainable economic growth and greater opportunities for local SMEs in the future, reinforcing the significance of digital empowerment in enhancing the business landscape.
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