Road fatalities in Fiji have seen a staggering 73 percent increase in the first quarter of this year, with police reporting 26 deaths from August to October. Commissioner of Police Rusiate Tudravu highlighted concerning trends across the country’s divisions, with the Western Division recording the highest fatalities at 12, while the Eastern, Southern, Northern, and Central Divisions accounted for three, four, five, and two deaths, respectively.
Mr. Tudravu expressed frustration over the continued rise in accidents and fatalities, despite extensive road safety awareness campaigns organized by various stakeholders. He observed, “It is unfortunate that, despite numerous awareness initiatives, we continue to record accidents and fatalities—this reflects poor, bad driving behavior and a blatant disregard for road rules.” He stressed the critical need for a cultural shift in public attitudes towards driving safety, urging that “attitude and mindset must change if we are to save lives.”
The police are responding to this alarming trend with intensified efforts, including breathalyser tests, checkpoints, and patrols across major highways and rural roads. Special attention will be directed towards speeding, dangerous driving practices, and pedestrian safety. The Commissioner has called on families to take proactive measures when noticing risky driving behavior among loved ones, underlining that the increase in road fatalities suggests that strict enforcement alone is insufficient; the public must also take responsibility for safer roads.
Previous reports have shown a worrying pattern of reckless driving, including speeding and impaired driving, contributing to the rising toll of road accidents. While the statistics may appear grim, the commitment to enhance public awareness and engage communities in road safety initiatives inspires hope. Law enforcement is set to intensify their initiatives as the festive season approaches, aiming for a collective movement towards responsible driving and ultimately safer roads for all in Fiji.

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