Kamal Chetty, the Chief Executive Officer of Investment Fiji, emphasized the importance of ensuring that Fijian products comply with international quality standards to enhance competitiveness both globally and regionally. He highlighted Fiji’s advantageous geographic position within the Pacific, which opens doors for trade and investment opportunities.
Chetty specifically noted the growing interest in Fijian goods in Kiribati, with popular products including flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits. The trade relationship between Fiji and Kiribati has shown promising signs of growth, fueled by increasing demand for Fijian commodities.
Investment Fiji is proactive in supporting exporters and investors looking to tap into emerging markets like Kiribati. Chetty indicated that there has been a notable interest from Kiribati businesses in sourcing poultry products, assorted fruits, and vegetables from Fiji, presenting local businesses with a valuable opportunity.
To further strengthen trade ties and explore new opportunities, Chetty stressed the importance of understanding market needs. This includes implementing quality control measures, acquiring necessary certifications, and maintaining adherence to food safety regulations. He also pointed out the necessity for ongoing investments in Fiji’s agricultural and livestock sectors, improvements in product quality and packaging, and advancements in logistics infrastructure.
This proactive approach reflects an optimistic outlook for Fijian products in international markets, suggesting that with adequate preparation and strategic initiatives, Fiji can expand its reach and sustain its growth in regional and global trade.
In summary, the commitment to meet international standards and the emerging interest from markets like Kiribati signify a bright future for Fijian exports. This could lead to increased economic opportunities and stronger regional alliances, fostering a mutually beneficial environment for trade in the Pacific.
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