Civa Fiji Pearls, a pearl farm located on Taveuni, has entered into a partnership with the retail chain Jack’s of Fiji to enhance the distribution of their pearls throughout the country. Claude Michel Prevost, the director of Civa Fiji Pearls, expressed excitement about this development and shared that official launch dates would be announced soon.
Civa Fiji Pearls has been producing high-quality cultured saltwater pearls since 2007, with their first harvest taking place in 2010. Mr. Prevost noted the company’s impressive growth, which has now necessitated the search for a retail partner. He also highlighted the positive trends in Fiji’s tourism sector post-pandemic, which has encouraged the expansion of their network.
One key advantage of this partnership is the commitment to keep the complete pearl value chain within Fiji, as all value addition and jewellery production will occur locally. Jack’s of Fiji operates 14 stores across the nation, and Mr. Prevost confirmed that this collaboration will motivate increased pearl production—from a target of 10,000 pearls to 25,000 over the next five years.
Nikul Khatri, director of Jack’s of Fiji, expressed enthusiasm about the partnership, emphasizing their support for sustainable pearl farming. This venture aims to showcase Fiji-made pearls, offering locals and tourists alike the chance to take home a piece of the nation’s natural beauty.
This partnership not only opens new avenues for local pearl production but also strengthens Fiji’s brand as a destination for unique, high-quality artisanal products.
Summary: Civa Fiji Pearls has collaborated with Jack’s of Fiji to expand the distribution of their cultured pearls, aiming to increase production significantly over the next five years. This partnership highlights the growth potential in Fiji’s tourism market and emphasizes the importance of keeping pearl manufacturing and retail within the country. The collaboration is set to promote local craftsmanship and sustainability in the pearl industry.
Overall, this initiative reflects a positive trend towards economic growth and sustainability in Fiji, creating more opportunities for local businesses and enhancing the country’s tourism experience.
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