Deputy Prime Minister and Trade Minister Manoa Kamikamica has reiterated the Fijian government’s commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) and cooperatives through innovation and sustainable business practices. Speaking during the Global Recycling Day celebrations, he emphasized that turning waste into economic opportunities is pivotal for both environmental preservation and economic growth.

Mr. Kamikamica underscored the importance of improving the ease of doing business in Fiji by streamlining regulatory processes, aimed at encouraging more entrepreneurs to invest in sustainable and green business models. “Sustainability and economic development are not mutually exclusive; they must go hand in hand,” he stated, urging businesses to incorporate sustainable waste management into their operations.

As he called for robust recycling programs, Kamikamica invited municipal councils to collaborate with the private sector and communities, stressing the need for collective action. He also highlighted the importance of educational institutions integrating environmental education into their curricula, encouraging citizens to play an active role in reducing waste and promoting recycling efforts.

His remarks resonate with previous discussions on the urgent need for improved waste management systems in Fiji, especially in light of the “I Recycle” initiative launched recently at Churchill Park. This program positions Fiji as a leader in comprehensive waste management strategies within the region, as praised by the Deputy Prime Minister.

The current government initiatives and programs aim not only to enhance recycling rates but also to foster a culture of environmental stewardship. Recent statements by other officials, such as Amitesh Deo from the Pacific Recycling Foundation, and Brent Hill, CEO of Tourism Fiji, indicate a collective recognition of the crucial connection between sustainable practices and the country’s economic future, particularly in tourism.

Through ongoing collaborative efforts, Fiji is moving toward a cleaner, more sustainable future. Embracing such practices will benefit both current residents and future generations, ensuring the preservation of its natural environment, which is vital for tourism and overall community health. As the nation looks forward to Global Recycling Day 2025, there is a shared hope for significant advancements in environmental consciousness among Fijians.


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