Seema Shandil, Chief Executive of the Consumer Council of Fiji (CCF), spoke passionately at the launch of this year’s World Consumer Rights Day celebration, held at Albert Park. With the theme “A Just Transition to Sustainable Lifestyles,” Shandil emphasized the necessity of fostering a greener, more sustainable future that especially benefits vulnerable communities.
Shandil highlighted that this celebration is not merely about environmental protection, but also about generating economic opportunities and promoting social justice to ensure that no one is left out. “Achieving this requires a collective effort across various sectors—individuals, communities, businesses, and the government,” she remarked.
Addressing the unique challenges faced by Fiji as a small island nation, Shandil pointed out the increasing threats from climate change, including extreme weather events, which significantly affect the lives of Fijians. “It is vital that we start making changes now, however small, to help combat these issues,” she said, stressing the importance of innovation in environmental protection and sustainable practices.
Creatively engaging the community is also a focus, as Shandil pointed out the ongoing discussions about civic pride and responsible waste disposal. She encouraged consumers to demand sustainable products that are not harmful to the environment, aligning with a recent trend where consumer rights and sustainability are increasingly intertwined. This correlation was echoed by Deputy Prime Minister Manoa Kamikamica, who mentioned the importance of accessibility to eco-friendly products in light of rising barriers due to financial constraints.
Shandil urged every Fijian to embrace this journey towards sustainability, reinforcing that even small daily changes can contribute significantly to the overall goal of achieving a balanced and sustainable future.
As Fiji navigates its path toward sustainability, collaborative efforts from all sectors provide a hopeful outlook. The notion that a shift toward sustainability should also alleviate socioeconomic disparities positions Fiji as a potential model for other nations grappling with similar challenges. A united front is essential for creating equitable access to sustainable practices, promising a brighter future for all.
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