Kamal Chetty, the CEO of Investment Fiji, emphasized the importance of ensuring that Fijian products adhere to international quality standards to effectively compete in both global and regional markets. He pointed out that Fiji’s advantageous position in the Pacific region provides unique opportunities for trade and investment.
Highlighting trade ties with Kiribati, Mr. Chetty noted that Fijian goods such as flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits are gaining traction in Kiribati. As this emerging market shows increased interest in Fijian commodities, Investment Fiji is focused on supporting exporters and investors exploring this opportunity.
Mr. Chetty added that there is a growing interest from businesses in Kiribati for sourcing poultry products, along with a variety of fruits and vegetables from Fiji. This demand creates a significant opportunity for local Fijian businesses. To enhance these trade relationships, he stressed the need for a thorough understanding of market requirements, emphasizing the implementation of quality control, necessary certifications, and compliance with food safety regulations.
Furthermore, he urged continued investment in Fiji’s agricultural and livestock sectors, enhancement of product quality and packaging, and the improvement of logistics infrastructure to bolster trade.
This focus on quality standards and market needs is a positive step towards strengthening Fiji’s trade capabilities and expanding its presence in international markets, ultimately helping local industries thrive.
In summary, the drive to meet international standards and enhance product quality offers hopeful prospects for Fijian businesses, fostering growth in both local and international trade arenas.
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