The future of Fiji’s outsourcing sector appears bright with ongoing support, innovative strategies, and a focus on inclusivity, positioning the nation as a significant player in the global outsourcing market.
Sagufta Janif, the executive director of Outsourcing Fiji, stated that the industry has shown resilience and growth, particularly during challenging times like the pandemic, and has become a preferred destination for risk diversification outsourcing.
Ms. Janif recently attended the 9th Global Trade Aid for Review in Geneva, Switzerland, where she shared insights on Fiji’s growth and innovations in the outsourcing sector. She discussed the rapid expansion of the industry during the COVID-19 pandemic in a session titled ‘Voices of the Indo-Pacific – A deep dive into the Market Development Facility in Timor-Leste and Fiji.’
“This growth has resulted in the creation of numerous job opportunities and the establishment of a sustainable economic ecosystem in Fiji,” Ms. Janif said.
She also spoke about Fiji’s digital trade ecosystem, addressing unique challenges faced by Pacific nations and highlighting promising opportunities like the upcoming Google link that will bolster Fiji’s global connectivity.
“Fiji’s outsourcing industry employs approximately 70 percent women. As a sector that operates primarily online, it is crucial to provide women with equal opportunities. The upcoming Google link will greatly improve our connectivity, empowering more women to participate in digital trade,” she added.
The 9th Global Trade Aid for Review, hosted by the World Trade Organization (WTO), gathered key stakeholders from the Indo-Pacific region to discuss best practices, challenges, and innovative solutions in trade and development.
“The collaborative efforts of our government and international partners, such as the Australian government’s Market Development Facility, have been instrumental in our journey, fostering the growth of the outsourcing industry,” Ms. Janif concluded.