Fiji's Outsourcing Boom: A Gateway to New Opportunities

Fiji’s Outsourcing Boom: A Bright Future Ahead

Fiji’s outsourcing sector is receiving significant recognition at the 10th anniversary of Customer Contact Week in Australia and New Zealand, taking place at the Gold Coast. This prominent conference is gathering over 100 leading businesses, creating a valuable environment for networking, discussions, and sharing insights into successful strategies.

Outsource Fiji, along with its members Oxygen Outsourcing and Nearshore, is actively promoting the island nation as an attractive nearshoring option, highlighting Fiji’s capabilities in providing high-quality and cost-effective customer engagement services for companies in Australia and New Zealand. Morika Hunter, President of Outsource Fiji, emphasized that Fiji is emerging as a key partner for businesses looking to enhance customer relations while preserving operational flexibility.

Hunter pointed out the substantial impact of the outsourcing industry on economic empowerment and job creation, noting it provides employment opportunities for thousands of Fijians across various sectors. The involvement of the Fiji Consulate General and Trade Commission in Australia and New Zealand reinforces the country’s commitment to fostering these economic connections. Trade Commissioner Daniel Stow reiterated the importance of Fiji’s outsourcing industry in strengthening economic relationships and encouraging innovation within the Pacific region.

This event serves as a platform to celebrate the growth of Fiji’s outsourcing sector, which has benefitted from recent government initiatives, innovative approaches, and a commitment to inclusivity. Sagufta Janif, Executive Director of Outsourcing Fiji, previously mentioned the industry’s resilience during challenging times, such as the pandemic, which has spurred job creation and enhanced the economic landscape.

Looking ahead, Fiji’s outsourcing industry holds a positive outlook, with a focus on sustainable practices and a commitment to skill development within its workforce. This proactive strategy not only bolsters local employment but also positions Fiji as an appealing destination for global outsourcing opportunities, signaling a bright future for its economy.


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