Entrepreneur Praneel Dass has launched Motiva, a Fiji-based company offering a digital, professional approach to vehicle sales aimed at bringing greater transparency and trust to the local automotive market.
Dass, who previously worked in the property sector with Inglewood Real Estate, said Motiva was born out of observing shifts in how vehicles are bought and sold in Fiji. “Vehicles are significant assets, and selling them should involve the same level of strategy, presentation, and professionalism seen in other industries,” he said. The firm’s core services include vehicle evaluations, professional photography and online marketing to help owners present and sell their cars more effectively.
Motiva positions itself as both a seller’s and buyer’s ally: detailed evaluations and marketing aim to maximise sale value for owners, while improved information and presentation are intended to give buyers greater confidence. Dass emphasised the company’s wider mission of rebuilding trust in the market by offering a structured, professional platform where transactions are clearer and better documented.
A notable part of Motiva’s offer is a focus on corporate fleet disposals. Many Fijian businesses routinely upgrade or dispose of fleet vehicles, and Dass said Motiva will provide “a structured and professional solution for corporate fleet sales,” managing the process to potentially reduce time on market and administrative burdens for organisations. That service could be particularly useful for small and medium enterprises that lack dedicated resale channels for vehicles.
Motiva is currently operating through digital platforms and plans to expand its services across Fiji. The launch comes as the country accelerates wider digital transformation efforts — including recent moves to expand connectivity and upgrade corporate systems — which create an enabling environment for online marketplaces and digital services. Dass believes better online presentation and systematic sales processes can professionalise a part of the economy that has traditionally relied on informal networks.
The company’s approach reflects lessons from other industries, where strategic marketing and professional listings routinely deliver better outcomes. By offering photography and evaluation as standard, Motiva aims to lift expectations for how vehicles are marketed in Fiji, reducing information asymmetries that often complicate used-car transactions.
Motiva’s entry into the market is the latest sign of digital services branching into everyday commercial activities in Fiji. For now, Dass is focused on building a reliable digital footprint and partnerships with businesses that need regular fleet management and disposal support. Further details on pricing, specific platform features or the geographic rollout timeline have not yet been released.
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