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Illustration of From the Editor in Chief’s desk | Monday, November 18, 2024

Fiji’s Litter Crisis: A Call for Civic Pride

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The Coalition Government of Fiji, alongside various non-governmental organizations, is actively addressing the country’s drug-related challenges, with the Fiji Counter Narcotics Bureau focused on maintaining the integrity of its officers during this difficult fight. This is highlighted in the lead story of The Fiji Times on November 18.

In a positive economic update, the Reserve Bank of Fiji’s macroeconomic committee has revised the nation’s official growth forecast from 2.8% to 3.8%, attributing this increase to robust performance in tourism, consumer spending, and other sectors. Additionally, the Flying Fijians’ victory over Spain in the Autumn Test series is featured in today’s edition.

A special column titled “Point of Origin” covers various topics, including the rising concern among Suva’s business owners about littering in the Central Business District. A recent survey indicates that many shop owners are taking responsibility for cleaning litter around their businesses, yet they face ongoing challenges from customers and homeless individuals who neglect proper waste disposal.

One long-standing business owner pointed out the ongoing problem, stating that, despite the presence of rubbish bins, many patrons still dispose of their waste improperly. They expressed a desire for greater civic pride, encouraging customers to utilize the bins available just outside their shops.

While business owners appreciate the support of the Suva City Council in managing larger waste collections, the littering issue remains prevalent. The frustration is palpable, as the problem of litterbugs persists, raising questions about the community’s respect for the environment.

The article suggests that this issue is deeply rooted and points to a need for a cultural shift towards valuing cleanliness and environmental stewardship. It emphasizes that it is not enough to simply provide waste disposal facilities; a change in mindset and a sense of responsibility for one’s actions are crucial for fostering a cleaner, more beautiful city.

In summary, both the government’s efforts to combat drug issues and the initiatives to inspire civic responsibility around littering reflect a broader commitment to improving the quality of life in Fiji. Encouraging residents to take pride in their surroundings could lead to meaningful change in the community. The positive economic developments also provide hope for a brighter future for the nation.

This could serve as a perfect opportunity for awareness campaigns that promote environmental respect, further strengthening community involvement in maintaining cleanliness and embracing civic pride.


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