Deputy Prime Minister Manoa Kamikamica has recently commended the newly renovated Vale Kava lounge in Lami, which underscores Fiji’s ambitious goal of elevating kava as a premium agricultural export while supporting rural development. This boutique kava bar sources its waka and lewena directly from various regions across Fiji, working closely with rural farmers, cooperatives, and micro, small, and medium enterprises (MSMEs).
Kamikamica highlighted that the Vale Kava lounge represents an ideal example of value chain development, where every participant in the process—from farmers to retail staff—contributes to a unified economic narrative. He stated, “This is the kind of value chain development we want to encourage.” The government is committed to strengthening supply chains, investing in transport and storage infrastructure, and facilitating cooperatives, all aimed at boosting kava exports.
Moreover, Kamikamica emphasized that Vale Kava is more than just a retail entity; it symbolizes economic, cultural, and digital transformation. It embodies a modern enterprise model that prioritizes quality, utilizes technology, and connects local supply chains to global markets. This innovation aligns with the broader governmental strategy to diversify Fiji’s economic base, moving beyond traditional sectors to unlock the full potential of agriculture, creative industries, and services such as tourism.
The lounge’s opening reflects a strategic response to shifting global market demands, with Kamikamica asserting that as Fiji enters this modern kava space, it also steps toward greater self-reliance, connectivity, and competitiveness. The emphasis on elevating exports like kava aims to ensure that Fiji adapts to evolving consumer preferences and the challenges posed by global dynamics.
This progressive outlook for the kava industry was echoed in recent discussions about the need for enhanced quality and adherence to international standards. The government is currently refining the Kava Bill to establish regulations that ensure safe practices and bolster the industry’s integrity. With the U.S. emerging as a significant market, securing Fiji’s standing as a trusted supplier will prove crucial for sustained economic growth within the sector.
Amidst these advancements, the collective efforts and aspirations signify a hopeful future for both the kava industry and the communities it supports, paving the way for substantial economic opportunities while preserving the rich cultural heritage of kava in Fiji.
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